What unites us

We are passionate about what we do and believe in the power of unity that preserves differences.

We combine ambition and courage to always stay ahead, envisioning the future we want to build.

Above all, we are a brand proud to be Brazilian, existing to foster originality and elevate our fashion globally.

Four major characteristics unite us:

1. OUR PASSION FOR THE CRAFT

Fashion is what drives and defines us. It holds our truth, our essence, and the origin of who we are. We were born as designers, shoemakers, creators, and retailers.

We are passionate fashion entrepreneurs, driven by the desire to always do more and do better.

Fashion with soul—sophisticated, irreverent, trendy, or timeless. Fashion that is both ethical and aesthetic, that creates desire, that celebrates the joy and freedom of self-expression. Fashion that fascinates and moves people.

2. THE FACT THAT WE ARE UNIQUE IN EACH ORIGIN

We are many, yet we are also one. One group of multiple talents, styles, ideas, people, and unique cultures.

Our strength comes from our diversity, from our ability to bring together so many minds and iconic brands—balancing the best of each, valuing authenticity and creative autonomy, fostering collaboration, and preserving differences to create a unique culture.

From the basic to the sophisticated, from wedges to dresses, from clutches to tailoring, from sneakers to t-shirts.

We are the sum of many origins. This is our originality and our strength.

3. THE DESIRE TO USE OUR STRENGTH TO CREATE POSITIVE IMPACT

We are entrepreneurs by nature. We strive for excellence in everything we do, with speed and innovation. We have the ambition and the courage to always be ahead, anticipating and responding to demands, always driven by high performance and the success of our business.

More than taking on a leading role, we recognize the responsibility that comes with our greatness. We understand our role in driving impact and generating shared value, honoring creativity across all areas of the business, and empowering creative talent.

4. THE PRIDE OF TAKING BRAZIL TO THE WORLD

Awakening desire for Brazilian creativity and fashion, amplifying our culture and lifestyle globally with a surprising and contemporary expression, fills us with immense pride.

Promoting Brazilian fashion in the domestic market and elevating its reputation internationally is, for us, both a purpose and a mission.

All this, of course, without giving up on always staying connected and seeking international brands that we are equally proud to bring to Brazil.